Story, editorial revisions by Lars-Erik J. Siren
The contents of this document are confidential and are disclosed pursuant to a confidential relationship and may not be reproduced or otherwise used except for the purpose intended herein.
This story is a heroic tale about Eduardo and his wife Lupe who fight for their farm and town. They are caught up in an epic conflict against Mexican lawyer Jorge Mondego and American businessman, Samuel Tappert, who begins a land take-over to exploit natural resources.
Set in Sonora Mexico, miles from the United States, the journey is just beginning. As political power changes hands we see the fade of the romantic European influence shifting towards a new path for the country, one that Mexicanidad invokes to this day. This exciting tale is meant to entertain through both drama and action. The story is a creative fiction that will be shared by both Mexicans and Americans, hopefully showing how our cultures are not so far apart.
The time is right for this story due to the political challenges between United States and Mexico, but also the challenges they face individually and collectively. Water is clear gold, rare minerals are being depleted, warmer climate causes hardships, and the family property is facing increasing threats both by foreign and domestic players.
The following genre incorporate the major thematic overtones of the movie.
Set to music by Mexican artist Lila Downs, the landscapes will come alive and the spirit of the people will bubble to the surface. She’s performed in a movie with great success was Frida. The potential collaboration of Lila and American singer songwriter Grace Potter would certainly yield Grammy worthy music. Grace’s Americana blend of Country, Soul, and Western rivals that of Bonnie Raitt and Janis Joplin. Lila is married to an American from New York City and they currently perform together in Mexico and the United States. They are the perfect dynamic duo to help the two countries come together.
Logline: With land being taken a family is called upon to defend the frontier.
Synopsis: Set in 1910, Ures, Sonora, Mexico, ambitious men tied to private business in Mexico City and Denver try a land take-over. Local ranch owner Eduardo Montero fights to keep his land intact as water becomes scarce and the Mexican revolution is at hand.
To threaten a takeover state lawyer, Jorge Mondego, comes to sniff around town for ways to exploit the Montero land along with a number of other ranches. Some owners have sold, some have mysteriously disappeared, and others just won’t give in.
The Montero family and the town of Ures start to fracture as an uncaring American, Samuel Tapert, forces several families out and kills the local law enforcement. The Montero family come together and rally the rest of the town in order to hold onto their livelihoods.
On average there are two Westerns a year in the United States Market. We intended to compete and win the majority of this market. By releasing the film in both English and Spanish we hope to exploit more markets and niches. Certainly, the International community will tune into this drama.
The average western domestic gross exceeds the national average gross for the top 100 films released in the same year. This shows westerns have a positive return on investment.
Los Hermanos Del Hierro (My Son The Hero)
Released in 1961 one of the earlier and more memorable western to come out of Mexico. Not much information is available to show how well this movie did financially but it is still a fan and critic favorite and a chosen movie to show the richness of Mexican cinema.
Released in 1970 considered one of Mexico’s greatest westerns. Theaters to this day bring it back to show new audiences. For a re-release in only 4 theaters it lasted 65 weeks, 2006-2008, making $155,820. Three decades later and a very limited release the desire to watch a Mexican set western drew a sustained audience.
Major Westerns in a year
Top 100 gross
Top 100 average gross
Domestic Gross: $162,805,434
Target market countries
Domestic Gross: $93,432,655
Foreign Gross: $68,927,981
Target market countries
Target market countries
Worldwide gross listed for the above movies = $1.4 Billion
The goal is to obtain direct distribution with increased awareness through festivals.
We are targeting festivals to potentially gain long term ticket sales and aiming for awards, to gain more attention as it’s being released. This film has a solid potential for multiple Oscars and extended theatrical release.
Theatrical for United States of America/Canada Distribution Model
Based on the current announced release schedule, the best time to release Frontier Revolution would be in early March or September. There are few other blockbuster or dramatic movies and ours would not have to compete for ticket sales.
The areas of interest for this movie are varied but the densest group of likely viewers would be in states in the mountain region and the southwestern region. These are the places where Westerns still have a resonance with the audience and also have a large Spanish-speaking populations. In the midwestern region direct distribution will be the most profitable plan as mid-range theaters are in dire need of content.
There are secondary markets with Spanish speaking viewers in Florida and New York . The area from Southern California all the way to East Texas is the best bet for theater choices due to a shared Mexican heritage.
Mexico Distribution Model
There is a potential to distribute through Worldwide Special Events Buena Vista Theatres, Inc. (Disney). There would be a theatrical release in Hermosillo, Guadalajara, and Mexico City.
Spain Distribution Model
This will be the largest market in Europe, Spanish speakers there will appreciate a film from the Americas that the majority can understand without aid. The film will compete with local works that are internationally recognized. However, our film will fit in with the norm as Spain to recognize films that incorporate Spanish culture along with American Filmmaking.
Streaming services - Global Model
New mini-series like El Chapo, Narcos, From Dusk Till Dawn
Feature movies, Bordertown, Desierto, Gringo, and Crossing Point. We would aim to make a positive portrayal of Mexican culture that would separate us from the other streaming properties.
The following is a wish list of actors; however, in most instances we will hire local players.
Salma Hayek as
Demián Bichir as
Eduardo Verástegui as Ramiro Montero
Rafael Amaya as
María José Mariscal as
Ari Telch as
Viggo Mortensen as
Humberto Busto as
Rick Mora as
Danny Trejo as
Zahn McClarnon as
Carlos Ferro as
Jorge Luis Moreno as
This project was inspired by numerous visits to Ures, Sonora, Mexico. Lars’ wife’s home town which they would visit every year and he falls more and more in love with the land, the people, and the history each time.
Lars-Erik Siren has a Bachelors of Arts in Sociology, Speech & Theatre, and a minor in film from St. Lawrence University. He’s professionally certified in digital filmmaking from Boston University, and high-speed imaging and motion analysis from Massachusetts Institute of Technology. For the past ten years, he’s worked on productions for MIT, Harvard, Broad Institute, and TEDx. Recently he’s been focusing on commercial work for Dunkin Donuts,TaylorMade, Microsoft (Xbox), National Grid, Schneider Electric, Citizens Bank, and many more. In 2018 he will release three short films, two of which he was the Director of Photography.
Joshua Plotkin , a colorado native, has had a lifelong love of the cinema. He studied storytelling and cinema history at the University of Oregon graduating, in 2009. He went on to get a degree in Production at the Vancouver Film School in 2011. As one of the few selected to film his project, he devoted himself to start working on any project he could. Since then, he has been working in a variety of roles on independent film, TV, and Internet projects. Josh currently lives in Colorado and is helping a non-profit organization with its media presence.
The idea is to connect the up-and-coming talent in the Mexican and American film industries. This collaboration will test the bond across borders. We intend to focus on communication as the primary success factor for the film.
We will primarily use local talent and labor as we will be filming in Sonora Mexico.
Each Unit Director will receive a translator fluent in both English and Spanish, preferably someone born in Mexico and living/working in the United States. All documents and versions will be handled through a single person to ensure continuity.
Because this film is only 50 scenes, we will be able to complete the film in one to one and a half months. Ideally it will be shot December - April (Winter or early Spring), in Ures. We would release it the next year in Fall/Winter.
We are interested in collaborating with any large studio and post production house (PUT NAME OF STUDIO), Ventanarosa Productions, a Salma Hayek’s production company, Lila Downs, a famous Mexican musician, Grace Potter, a famous American songwriter/folk/pop artist who has worked on feature soundtracks such as Disney’s film Tangled, Viggo Mortensen a famous American actor nominated for Eastern Promises and Captain Fantastic, but most well-known for Lord of the Rings and Crimson Tide.
Locations - Ures, Sonora, Mexico
La Plaza Zaratoga
Sonoran Desert Mountains
View of Ures from Santiago
Cows on the family ranch
A simple pump for run off water and one lunger hit-and-miss engine
Through a series of tax incentives in Mexico and targeted theatrical releases Frontier Revolution, is expected to produce a significant return on investment the first year.
We are seeking one to two investors for a Private Placement Memorandum (PPM).
Ideally we would like to fund our film as a big budget movie to get as much exposure as possible. The reality is it will most likely not happen so we are preparing to make the film on a reduced budget via our investment, family, friends, and possibly crowdsource.
Mexico Tax Incentives
Name: Lars-Erik Siren
Address: 19 Dalton Rd., Belmont, MA 02478
Name: Joshua Plotkin
Address: 6261 S. Jamaica Ct., Englewood, CO 80111